Adi Sumic
Design, Art Direction & Visual Art combined with sports.

BTS Je Bella Cesta 2/2

From opening titles to closing credits, and everything in between, the visual style for television show Je Bella Cesta, designed and built with fully modular elements. © Adi Sumic

 

Behind the Scenes 2/2

Je Bella Cesta

 

How much of a story can you tell in precisely 15 seconds? Watch this set of trailers teasing Je Bella Cesta and see. This side project (that actually became the final and most important part of the whole gig) was a set of 11 trailers that needed to explain the theme of the upcoming show in a quickly and easily understood way. In every trailer, the zebra, goes on a little journey which always came to an amusingly destructive end. Back to project or back to — BTS 1/2.

 
 
 

01 — TV HOSTS

The world is full of television talking heads — turn on your TV, and they’ll start talking about the new zebra in town.

 
 
 
 

02 — CARNIVORES vs. VEGETARIANS

A little bit of veal, or some veggies? The zebra offers some insight. 

 
 
 
 

03 — TINA MAZE

We figured we’d warm up the audience for a little chat with famed Slovenian skier Tina Maze. Can our little zebra keep up?!

 
 
 
 

04 — SOCIAL NETWORKS

Is social media actually a human network error?

 
 
 
 

05 — MOUSTACHES

Everyone wants a mustache, even the infamous Darth Vader from Star Wars. Zebra … Zebra … I am your father …

 
 
 
 

06 — SLOVENIAN LANGUAGE

Speaking Slovenian isn’t easy. In fact, we have a special plural only for when there’s two of something, which is t(w)oo much of a pain. Oh, you speak Slovenian? Then you’ll love this.

 
 
 
 

07 — TYCOONS

They have the money, they build the houses, then they take the wrong money and finish in jail. Or at least they should. We all know it is not like this anymore. But hey, it’s the age of insanity. 

 
 
 
 

08 — SUPER HEROES

There’s plenty of superheroes: Superman, Batman, Spiderman or the very popular Captain America. But nothing can beat true superheroes like Saint Nicolas, Santa Claus and for us Slovenians, Dedek Mraz — Grandpa Cold. 

 
 
 
 

09 — SECRET LOVERS

Popping over the fence for stolen kiss is all fun ... until it isn’t.

 
 
 
 

10 — CHRISTMAS SONGS

It’s the most wonderful time of the year. Have a holly-jolly Christmas.

 
 
 
 

11 — REALITY SHOWS

Every reality show finishes the same way: when it’s done, you want to burn it all down, and maybe include yourself for watching. Ljubljana Dragon knows how to handle endings.

 
 

Disciplines: Motion Graphics, Visual Identity
Additional Credits: Ante Orlić, Martin Bezjak, Andrej Intihar